Skip to main content

Ready, Fire, Aim :: This Changes Nothing


The album title says it all . . .


Ready, Fire, Aim are a little electro-pop group being pushed by a marketing firm called Two Sheps That Pass. Don't ask me what "Two Sheps" are and why they're passing, and be careful before visiting their website. I think it was thrown together by a first-year design student: poorly cut graphics, repeating background, misalignment, and images used as text. Seriously, I should do an entire post on the website alone, but this blog is about music. Music, and sometimes shoes, but mostly music.

I couldn't find an angle by which to approach the review, though. Ready, Fire, Aim aren't my cup of tea. Too verse-chorus-verse. Too, I don't know, wimpy. I mean just look at the album cover! Is it a boy band? Is it a metal band? Is it a car logo? Who knows?! However, while listening to This Changes Nothing I realized exactly who would like this album: my friend Scot in New Zealand. Since he doesn't read my blog, I'm using him as a literary device.

Dear Scot.

Hi. How's Wellington treating you? Staying warm? That's good.

Listen, I just came across a band I think you'll like called Ready, Fire, Aim. They're an electro dance pop number from New York, and their sound is dark and contemplative, without being overbearing.

Why do I think you'll like Ready, Fire, Aim? Because you like Depeche Mode, Bauhaus, New Order, and A-ha (even their new stuff, you weird-o). Ready, Fire, Aim are exactly the same category--think The Notwist, but not as depressing.

Need a few tracks to put on while people are mingling at your barbecue? Give this one a spin. Seriously. You'll like it. It'll remind you of those London all-nighters from six years ago: bounding out the clubs, popping just one more pill, and heading to your apartment to avoid the next day. If this band came out six years ago, they'd be hot. Subdued beats. Soft vocals. Hell, you might even find it perfect to load onto your iPod for those long runs.

Me? I'm using it for make-out music.

Be well,
Jamie

PS: Check out this track. I think it's a good representation of their sound.

Band :: Ready, Fire, Aim

Album :: This Changes Nothing

Song :: So Fine


Recommended if you like falling asleep


Comments

Anonymous said…
Make out????

Made me want to go grocery shopping.

Hey..you got salmon on sale? Why are all those hipsters wearing blindfolds and grinding each other....

oh......
its escapist midi driver drivel again.

DZ
Anonymous said…
As an aside...I have a newfound love of what I hate...

Much to the annoyance of my girlfriend.
Loving to hate music means you read EVERY pitchfork article, watch you tube vids and want to go to shows..just to whince ...to watch the spectacle........

My new faves are
1, 1 absolutely... The Black Kids.
2. MGMT


god awful...small attempts at irony...a smattering of influences......

all while i gaze upon death and my cousin emails me about wanting to leave iraq....i wonder about the new generation. Its true, the underground has trust funds.
They would hate Black Flag.....which is all i listen too whilst bike riding trying to kill beer gut.


"the new hip...don't care about the world. not like we can do anything with stupid un-edible guitars"
- dicky jaguar
( thats why hes the singer, not for singing)

check out those bands its so fun to loathe!!!

Popular posts from this blog

Celebrate Halloween with Peter Squires's New Video, "Witch"

I don't usually do festive or holiday posts. In fact, the closest I get is writing some kind of seasonal bent against a track, and only then when I've had too much coffee and can't find any relation to a song other than what the weather is doing. I just think holiday-themed posts / articles are lazy. But Halloween is different. Why? Because Halloween, to paraphrase Wesley Willis, whips a horse's ass. So when Ryan from The Musebox put me on to Peter Squires a few days ago, I knew it was going into the annals of Duck & Cover (that's right, I said "annals" on the Internets). From the Press Release: Peter’s direct and honest vocal delivery is reminiscent of contemporaries such as Kimya Dawson and Luke Temple. The album is all heart, laid bare for our aural pleasure. Woe Is Me was recorded in Peter Squires’ Brooklyn bedroom and is available on his website for fans to download at no charge. The first video from the album is “Witch” and it was just rele...

The Pogues + The Dubliners = St. Patrick's Rovers

In celebration of St. Patrick's day, and because I spent a good deal of time living on Ireland's west coast (if you can call Limerick a coast), here's an old video of The Pogues and The Dubliners singing "Irish Rover." I love the fact that Shane MacGowan is puffing away at a rollie on stage--and I'm pretty sure it's not water in that styrofoam cup. This video reminds me of a musician I palled around with during my stint in stab city. A mesmerizing performer, Damo would often celebrate the fact he scored a gig before the gig itself. When it was time for him to go on, he would be completely trollied; too drunk for his own performance (which, if you knew Damo, you would concede is no small feat). Damn, I miss those guys.

All New Mix Tape Thanks to Yahoo!!

That's one exclamation point for Yahoo!, and one for me shouting The developers at Yahoo! have been ever so kind to the web community, of which Dakin and I (collectively known as Duck & Cover, for you newbies [although I was never certain who was Duck and who was Cover. Maybe I was meant to be the ampersand.]) are proud members. You may recall a while back I posted our grief with SeeqPod , which we had been using to construct mixes of musical magic for our dedicated readers/listeners. Well, Yahoo! came to the rescure by developing a JavaScript-driven mp3 player. I emphasize JavaScript here to note the differece between this new player (which you may have noticed by now on the left) and previous, Flash-driven players. People need to download Flash, you see, and even though most internet users already have it, requiring readers to download software just to see your blog is not a nice thing. Not only is the Yahoo! player accessible, it's also free--which is a very nice thing...