Skip to main content

Ready, Fire, Aim :: This Changes Nothing

By

The album title says it all . . .


Ready, Fire, Aim are a little electro-pop group being pushed by a marketing firm called Two Sheps That Pass. Don't ask me what "Two Sheps" are and why they're passing, and be careful before visiting their website. I think it was thrown together by a first-year design student: poorly cut graphics, repeating background, misalignment, and images used as text. Seriously, I should do an entire post on the website alone, but this blog is about music. Music, and sometimes shoes, but mostly music.

I couldn't find an angle by which to approach the review, though. Ready, Fire, Aim aren't my cup of tea. Too verse-chorus-verse. Too, I don't know, wimpy. I mean just look at the album cover! Is it a boy band? Is it a metal band? Is it a car logo? Who knows?! However, while listening to This Changes Nothing I realized exactly who would like this album: my friend Scot in New Zealand. Since he doesn't read my blog, I'm using him as a literary device.

Dear Scot.

Hi. How's Wellington treating you? Staying warm? That's good.

Listen, I just came across a band I think you'll like called Ready, Fire, Aim. They're an electro dance pop number from New York, and their sound is dark and contemplative, without being overbearing.

Why do I think you'll like Ready, Fire, Aim? Because you like Depeche Mode, Bauhaus, New Order, and A-ha (even their new stuff, you weird-o). Ready, Fire, Aim are exactly the same category--think The Notwist, but not as depressing.

Need a few tracks to put on while people are mingling at your barbecue? Give this one a spin. Seriously. You'll like it. It'll remind you of those London all-nighters from six years ago: bounding out the clubs, popping just one more pill, and heading to your apartment to avoid the next day. If this band came out six years ago, they'd be hot. Subdued beats. Soft vocals. Hell, you might even find it perfect to load onto your iPod for those long runs.

Me? I'm using it for make-out music.

Be well,
Jamie

PS: Check out this track. I think it's a good representation of their sound.

Band :: Ready, Fire, Aim

Album :: This Changes Nothing

Song :: So Fine


Recommended if you like falling asleep


Labels:

Comments

Anonymous said…
Make out????

Made me want to go grocery shopping.

Hey..you got salmon on sale? Why are all those hipsters wearing blindfolds and grinding each other....

oh......
its escapist midi driver drivel again.

DZ
14 June, 2008
Anonymous said…
As an aside...I have a newfound love of what I hate...

Much to the annoyance of my girlfriend.
Loving to hate music means you read EVERY pitchfork article, watch you tube vids and want to go to shows..just to whince ...to watch the spectacle........

My new faves are
1, 1 absolutely... The Black Kids.
2. MGMT


god awful...small attempts at irony...a smattering of influences......

all while i gaze upon death and my cousin emails me about wanting to leave iraq....i wonder about the new generation. Its true, the underground has trust funds.
They would hate Black Flag.....which is all i listen too whilst bike riding trying to kill beer gut.


"the new hip...don't care about the world. not like we can do anything with stupid un-edible guitars"
- dicky jaguar
( thats why hes the singer, not for singing)

check out those bands its so fun to loathe!!!
14 June, 2008
Post a Comment

Popular posts from this blog

May Day Is Lei Day

By
For the past 31 years in Honolulu, the Brothers Cazimero have hosted an annual May Day variety show at the Waikiki Shell Ampitheatre (because May Day is Lei Day!). When living there, I had the privilege of attending twice, the last time being the 30th anniversary, and just after the sad passing of the legendary Don Ho. Both times were, at the risk of allowing my cynical mask slip, magical. The May Day show is great fun, and follows the format of an old time variety show -- there is an aura of glamour interspersed with a decidedly camp sensibility, with hula stars of past and present gracing the stage. Spirits are high, and the banter among the performers is priceless; at times it feels as though you've wandered into a family reunion, and are a long lost cousin -- instantly at home and enveloped in the warmth. It's a time to celebrate the spirit and culture that truly do make the islands such a special place. There's a song that plays before the Sunset On The Beach movies...
Post a Comment
Read more

The Racoon Wedding :: Gather Gather Bones/Rattle Rattle Truth

By
Download The Paper Boy from The Racoon Wedding's album, Gather Gather Bones/Rattle Rattle Truth Sounds Like : they're gonna rip your ribcage out and find your heart RIYL : White Rabbits, Portugal. The Man, Fanfarlo, Rolling Stones ala Beggar's Banquet From the Press Release : Forming from the ashes of Vermicious Knid, and authoring songs in the basement of the all ages not-for-profit art space they own in a nook of the city’s forgotten downtown, frontman Tim Ford and company boast a sense of loyalty to their community that few other bands share. On their debut LP, Gather Gather Bones/Rattle Rattle Truth , issued this October via their own Ford Plant Recordings Co., the band enlisted the help of engineer Leon Taheny (of the Final Fantasy recording credit) and hammered out a record that teems with the spirit of long-forgotten roots music. It’s indebted to the history of mighty back porch music: unbridled, unedited, beautifully intense.
Post a Comment
Read more

Contest! Design the Official Decemberists Show Poster

By
On March 18th, The Decemberists will give the debut live performance of their epic new song cycle The Hazards of Love when they headline NPR Music's SXSW showcase at Stubb's in Austin. To mark the occassion, Capitol Records (who will release the album on March 24) and Imeem are inviting fans to design the official poster for the showcase with a contest -- the winning design will be hand-picked by the band and contestants can enter on the Decemberists' Imeem page . The Decemberists will play The Hazards of Love, in sequence, in its entirety. Joining all five members of the band on stage will be Lavender Diamond’s Becky Stark and My Brightest Diamond’s Shara Worden, who lend leading vocals to the album. Opening bands are North Carolina trio The Avett Brothers, set to debut songs from its forthcoming album produced by Rick Rubin, and bluesy rockers Heartless Bastards, riding the success of its third record, The Mountain. The concert will begin at 10pm CST and will be str...
1 comment
Read more