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Ready, Fire, Aim :: This Changes Nothing

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The album title says it all . . .


Ready, Fire, Aim are a little electro-pop group being pushed by a marketing firm called Two Sheps That Pass. Don't ask me what "Two Sheps" are and why they're passing, and be careful before visiting their website. I think it was thrown together by a first-year design student: poorly cut graphics, repeating background, misalignment, and images used as text. Seriously, I should do an entire post on the website alone, but this blog is about music. Music, and sometimes shoes, but mostly music.

I couldn't find an angle by which to approach the review, though. Ready, Fire, Aim aren't my cup of tea. Too verse-chorus-verse. Too, I don't know, wimpy. I mean just look at the album cover! Is it a boy band? Is it a metal band? Is it a car logo? Who knows?! However, while listening to This Changes Nothing I realized exactly who would like this album: my friend Scot in New Zealand. Since he doesn't read my blog, I'm using him as a literary device.

Dear Scot.

Hi. How's Wellington treating you? Staying warm? That's good.

Listen, I just came across a band I think you'll like called Ready, Fire, Aim. They're an electro dance pop number from New York, and their sound is dark and contemplative, without being overbearing.

Why do I think you'll like Ready, Fire, Aim? Because you like Depeche Mode, Bauhaus, New Order, and A-ha (even their new stuff, you weird-o). Ready, Fire, Aim are exactly the same category--think The Notwist, but not as depressing.

Need a few tracks to put on while people are mingling at your barbecue? Give this one a spin. Seriously. You'll like it. It'll remind you of those London all-nighters from six years ago: bounding out the clubs, popping just one more pill, and heading to your apartment to avoid the next day. If this band came out six years ago, they'd be hot. Subdued beats. Soft vocals. Hell, you might even find it perfect to load onto your iPod for those long runs.

Me? I'm using it for make-out music.

Be well,
Jamie

PS: Check out this track. I think it's a good representation of their sound.

Band :: Ready, Fire, Aim

Album :: This Changes Nothing

Song :: So Fine


Recommended if you like falling asleep


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Comments

Anonymous said…
Make out????

Made me want to go grocery shopping.

Hey..you got salmon on sale? Why are all those hipsters wearing blindfolds and grinding each other....

oh......
its escapist midi driver drivel again.

DZ
14 June, 2008
Anonymous said…
As an aside...I have a newfound love of what I hate...

Much to the annoyance of my girlfriend.
Loving to hate music means you read EVERY pitchfork article, watch you tube vids and want to go to shows..just to whince ...to watch the spectacle........

My new faves are
1, 1 absolutely... The Black Kids.
2. MGMT


god awful...small attempts at irony...a smattering of influences......

all while i gaze upon death and my cousin emails me about wanting to leave iraq....i wonder about the new generation. Its true, the underground has trust funds.
They would hate Black Flag.....which is all i listen too whilst bike riding trying to kill beer gut.


"the new hip...don't care about the world. not like we can do anything with stupid un-edible guitars"
- dicky jaguar
( thats why hes the singer, not for singing)

check out those bands its so fun to loathe!!!
14 June, 2008
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