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Duck & Cover Drops it With Snoop Dogg

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Dakin, former blogger for D&C, gets ready to sip gin and juice with the d-o to the double g


We here at Duck & Cover are fans of using technology to the advantage of musicians and artists, and are excited to experience firsthand Our World Live's HD webcast of Snoop Dogg's private show tonight at the Avalon in Hollywood. The "secret" show is the perfect showcase of how social media and the internet may be exploited to best serve an artist. For instance, a series of cryptic tweets on Snoop's Twitter had us scrambling to Griffith Park Dog park Saturday afternoon for the chance at some free tickets. While the Griffith Park set under represented (2 present, and both bloggers!), we're told by the publicist for the event that 25 showed at Silver Lake, and a whopping 75 at Runyon Canyon in Hollywood. All told, 200 tickets were distributed to the general public, with the message also being broadcast by Snoop on Facebook and Myspace; again, an experiment in utilizing social media to connect fans and publicize an event.

The show itself will be streamed live and in HD on the web via both Snoop's site, and at the Our World Live site. The show is going to be an interesting exercise of what can be accomplished in bringing the live show experience to the at home viewer, as, in addition to OWL broadcasting in high def, there is also the option to choose from 5 different camera angles. While you will be able to watch the event live (beginning at 9:30p pst), Duck and Cover will be onsite to deliver live commentary and a next day recap... So keep your eyes on this space, pour yourself a gin and juice, and off we go! Follow us on Twitter for a full recount of the revelry and super secret surprise guests.

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